Content and Links
Tell the story of your chapter.  Think of a website as a book or brochure where the content can be changed frequently to fit the situation.  It can and should be a news source of what is currently going on.  It makes sense to put calendar items on the home page rather than try to squeeze one into a small space in a monthly calendar.    

I gleaned ideas from other websites before creating this one.  It is not intellectual property.  You are welcome to use the basic format ideas on https://www.sbe17.org/  After all, copying is the greatest form of flattery.  There is even a slide show with the group and scenes from around town.  Easy to do.

Start by putting links to national SBE and its programs.  Then add the NAB, the FCC and anything handy to broadcast engineers.  Be sure to code them so anyone clicking there will be opening a new tab in their browser.  Otherwise, the visitor will leave the site and may not find a way back.

Images are what makes a website interesting.  The file size (bytes) of images is important.  You want to keep each one down to less than 400 kB.  Even that is a little big for those viewing on a slow internet connection.  Photos straight from a camera are typically 2 MB, which is way too big!  You will want to use photo editing software, like Photoshop or Lightroom, to fix that.  Do not use photos you find on the internet unless they are listed as free or you pay for them.  Do your own photography.  Remember, it is about your chapter and what you are doing. 

Maintenance
As broadcast engineers, we understand the value of maintaining what we have.  Every chapter website needs to be updated at least twice a month.  There should be a meeting notice with time and date.  Then, put on a short story about the meeting under the Stories menu.  Those who did not attend will see what they missed and are less likely to skip the next one.  It might even attract new members.

A worst-case scenario is where a website has outdated information.  It gives the organization a black eye.  Do not let that happen to your chapter.  It is worse than not having a website.

Do your chapter proud by telling the world that we are members of an organization of broadcast engineers.  It can help change our public image for the better.